NoviceShallow and/or overly biased findings and/or a bit disconnected from the design product.
CompetentFindings that aren’t overly biased and based on behaviours over intentions. Connected to the design decisions.
ProficientFindings clearly based on behaviour. Connections to the design decisions are made obvious. The audience has no doubts on the goal of the interviews. It’s clear who was interviewed and why.
ExpertFindings are deep and thoroughly connected through the entire process and have been presented in a way that is targeted to the audience.