Persona(s)

Novice

Persona appears to be more assumption-based than research-based.

Competent

Persona is clearly research-based, includes relevant information.

Proficient

Persona is super relevant to the project, and feels like a “real” person that we could imagine using the product.

Expert

Primary, secondary and tertiary personas have been considered, all at a proficient level. Personas include information targeted to guiding the project.

See Also

Competencies

Resources

Books

Tools

Articles

Videos

Papers