NoviceProblem statement is provided but is too vague or too broad. Not framed as a clear problem or opportunity that could be addressed.
CompetentProblem statement is specific, achievable, and clearly connects to the research findings and the solution.
ProficientProblem statement has been boiled down to its core, so that it almost seems obvious!
ExpertThe core problem has been completely baked in and drives the story of the design.