Content has been audited, but in a superficial manner without very usable patterns and insights.
Content audit results in some well-defined action plans for improving the content quality, content structure, and tone of voice for the project.
Content audit is extremely thorough and complete, and presented in visual ways that help the audience understand the breadth and depth of the audit. Key findings are communicated with clear action plans based on each finding.
Content audit is proficiently executed, and is used to develop a rollout strategy for addressing issues surfaced. The strategy includes clear owners and cadences for the content work involved.