NoviceConsistency is attempted but some things feel “off” without justification—maybe new type treatments or color.
CompetentDesign matches look and feel throughout—color, type, iconography, pattern, sizing, spacing, shape.
ProficientDesign is seamlessly integrated. Everything joins together in a single unifying overall aesthetic.
ExpertDesign is consistently applied throughout, but also coherent: the look, feel, brand, copy, interactions, and animations all harmonize.
- Visual Design Style Tile
- Visual Design Amount of Design Variations
- Visual Design Android Icons
- Visual Design Android UI Elements
- Visual Design Brand Attributes
- Visual Design Quality of Design Variations
- Visual Design iOS Icons
- Visual Design iOS UI Elements
- Interaction Design Interaction Animations
Art Direction for the Webby Andy Clarke
Designing for Emotionby Aarron Walter
Expressive Design Systemsby Yesenia Perez-Cruz
User Interfaceby Ilya Birman