Design consistency

Novice

Consistency is attempted but some things feel “off” without justification—maybe new type treatments or color.

Competent

Design matches look and feel throughout—color, type, iconography, pattern, sizing, spacing, shape.

Proficient

Design is seamlessly integrated. Everything joins together in a single unifying overall aesthetic.

Expert

Design is consistently applied throughout, but also coherent: the look, feel, brand, copy, interactions, and animations all harmonize.

See Also

Competencies

Resources

Articles

Books

Talks