Macro-copy
Novice
Macro-copy is fairly generic or over-/under-used.Competent
Macro-copy is specific and used appropriately amount to guide the user.Proficient
Macro-copy is used deliberately throughout, and tone of voice has clearly been considered as appropriate.Expert
Macro-copy is 🔥See Also
Competencies
- Information Architecture Content Audit
- Leadership Design Report
- Interaction Design Forms
- Writing Micro-copy
- Writing Tone Consistency
- Visual Design Presentation Slides Design
Lessons
Resources
Books
-
Bird by Bird
by Anne Lamott -
How to Make Sense of Any Mess
by Abby Covert -
Storytelling for User Experience
by Whitney Quesenbery, Kevin Brooks -
The Elements of Content Strategy
by Erin Kissane -
Writing Is Designing
by Michael J. Metts, Andy Welfle