NoviceMacro-copy is fairly generic or over-/under-used.
CompetentMacro-copy is specific and used appropriately amount to guide the user.
ProficientMacro-copy is used deliberately throughout, and tone of voice has clearly been considered as appropriate.
ExpertMacro-copy is 🔥
- Information Architecture Content Audit
- Leadership Design Report
- Interaction Design Forms
- Writing Micro-copy
- Writing Tone Consistency
- Visual Design Presentation Slides Design
- Anne Lamott
- Abby Covert
- Whitney Quesenbery, Kevin Brooks
- Erin Kissane
- Michael J. Metts, Andy Welfle