NoviceMacro-copy is fairly generic or over-/under-used.
CompetentMacro-copy is specific and used appropriately amount to guide the user.
ProficientMacro-copy is used deliberately throughout, and tone of voice has clearly been considered as appropriate.
ExpertMacro-copy is 🔥
- Interaction Design Forms
- Writing Micro-copy
- Writing Tone Consistency
- Visual Design Presentation Slides Design
- Information Architecture Content Audit
- Leadership Design Report
Bird by Birdby Anne Lamott
How to Make Sense of Any Messby Abby Covert
Storytelling for User Experienceby Whitney Quesenbery, Kevin Brooks
The Elements of Content Strategyby Erin Kissane
Writing Is Designingby Michael J. Metts, Andy Welfle