Tone Consistency

Novice

Consistency is attempted, but the tone is still off in places, or doesn’t align with the brand.

Competent

Tone is consistently applied throughout, and an intention behind the voice is starting to emerge.

Proficient

Tone is consistently applied throughout, with a clear intention and purpose behind the voice at all times.

Expert

The tone aligns perfectly with the brand, to create a unified voice for the product/service.