Tone Consistency
Novice
Consistency is attempted, but the tone is still off in places, or doesn’t align with the brand.Competent
Tone is consistently applied throughout, and an intention behind the voice is starting to emerge.Proficient
Tone is consistently applied throughout, with a clear intention and purpose behind the voice at all times.Expert
The tone aligns perfectly with the brand, to create a unified voice for the product/service.See Also
Competencies
- Information Architecture Content Audit
- Leadership Design Report
- Interaction Design Forms
- Writing Macro-copy
- Writing Micro-copy
- Visual Design Presentation Slides Design
- Visual Design Style Tile
Resources
Books
Bird by Bird
by Anne LamottHow to Make Sense of Any Mess
by Abby CovertStorytelling for User Experience
by Whitney Quesenbery, Kevin BrooksThe Elements of Content Strategy
by Erin KissaneWriting Is Designing
by Michael J. Metts, Andy Welfle