Personas
Personas are a deliverable which helps us summarize and communicate findings from user research, embodying those findings in a representative user which other stakeholders can empathize with as well.
Learning Objectives
- identify key elements of a user persona
- differentiate a persona from a stereotype
- differentiate a persona from a demographic group
- draw a connection between research insights and persona development
- describe how a persona might be used in practice
- develop a persona based on findings from user interviews
Further Reading
- Five Factors for Successful Persona Projects by Jared Spool
- Using Proto-Personas for Executive Alignment by Jeff Gothelf (revisited by Brent Summers)
- Developing Provisional Personas presentation by Christopher Daniels
See Also
Competencies
- Discovery Persona(s)
- Discovery Surveys
- Discovery Task Analysis
- Discovery User Interview Findings
- Information Architecture Card Sorting
- Leadership Presenting Design Decisions
Lessons
Resources
Videos
Papers
Books
-
Interdisciplinary Interaction Design
by James Pannafino -
Just Enough Research
by Erika Hall -
Mental Models
by Indi Young -
The User Experience Team of One
by Leah Buley
Articles
- Contextual Inquiry: Leave Your Office to Find Design Ideas
- Cultural Probes
- Methods for research: Contextual Inquiry
- Five Factors for Successful Persona Projects
- Interviewing Humans
- Revisiting Proto-Personas for Executive Alignment
- Using Proto-Personas for Executive Alignment
- When to Use Which User-Experience Research Methods